Dov Gordon is my guest today and he shares his process for figuring out what your prospects want so you can create offers they jump on without hesitation.
one or two that I can build a business on that really makes sense. And then I need to, you know, to craft that into a simple, compelling message like the examples that I gave you, and.
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The past tense of jumping into a pool, not the soap.
May 22, 2014 Tom Zeeb I have received a number of enquiries about next week’s “Jumpstart to A Consistent Flow of Clients” training event with Dov Gordon, so I’ll answer them publically as others probably have the same questions.
Alchemist Entrepreneur Dov Gordon shows us the alchemy of marketing which is making coaching and marketing work together in delivering your true message.
simple, compelling message is precisely because of this process. Everybody’s going to have slightly or very different answers to each of these filters based on a number of factors.
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Simple Compelling message: Built on the insight you got from the Marketing Helium. Compare two ways of describing what you do: “I’m a leadership.