invent and improve value propositions. The tools we will study work for managing and renewing value propositions (and business models) just as much as for creating new ones.
business models work together to.
(cross selling?) or add for a new emerging.
Do we have a value proposition that differentiates us from the competition?
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So much so that Osterwalder & Strategyzer have developed an extra tool called the Value Proposition Canvas to assist. As with most business analysis tools, you find bad examples of BMCs that are perhaps created too quickly.
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